BROOKLYN, NY–(BUSINESS WIRE)–Global design company West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digitally-focused, design-led and sustainable home appliance retailer, today announced a new partnership with premium office furniture startup, industry. The partnership, which is Branch’s first with a major retailer, will provide both commercial and residential customers in West Elm with access to a curated range of high quality, ergonomic office furniture designed to meet the needs of home workers and small to medium sized offices. large companies. Clients can also take advantage of Branch and West Elm’s design, delivery and installation services, making it easy, fast and affordable for any individual or team to design and execute a comfortable and inspiring workspace that’s built to last. adaptable and sustainable office furniture.
Since 2015, West Elm has been committed to bringing its home design expertise to the modern office to support people’s changing preferences at work. As well as adapting to different office design aesthetics, the scope of spaces that can be addressed with West Elm office furniture is evolving and expanding as part of the brand’s new business-to-business offering. The partnership with Branch, the fastest growing office furniture company in the United States, expands West Elm’s office furniture range with new ergonomic office chairs, desks and benches, lounge and conference furniture and storage accessories. Customers can access these new offerings through West Elm’s business-to-business site, which includes design tools to help customers visualize the items in their spaces. Commercial customers using West Elm’s business-to-business website may also enroll in the Williams-Sonoma, Inc. trading program, which offers trading benefits and member-only discounts to eligible customers.
“With our new business-to-business offering from West Elm, corporate customers now have an easy and supported way to shop online for complete floor-to-ceiling professional solutions for offices and all types of businesses,” said Cheryl Carpenter, vice president of West Elm Business. “Branch caught our eye because we loved their designs coupled with value-based pricing and contract quality. By adding Branch to our West Elm Business offering, we can offer our business customers a wide choice at affordable prices and with fast delivery times.”
“We are excited to partner with West Elm to expand Branch’s reach to enterprise clients,” said Greg Hayes, CEO and co-founder of Branch. “Alongside our excitement to work with one of the furniture industry’s iconic brands, there are parallels in our approach to product quality, aesthetics and sustainability that made this partnership an obvious complement. The offices furnished by Branch and West Elm will have a unique ambience and create a welcoming environment for employees when they return to work.”
For more information on the West Elm and Branch partnership, visit: westelm.com/pages/case-studies/branch-furniture-office-tour
For more information on West Elm Business to Business visit: westelm.com/pages/business/
ABOUT WEST ELM
Founded in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style and purpose. Creating original, modern and affordable home decor, we curate a global selection of local, ethical and Fair Trade Certified™ products available online and in over 100 stores worldwide. We are part of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digitally-focused, design-led and sustainable home appliance retailer, and participate in The Key Rewards, a free loyalty program for members exclusive benefits across the fleet of premium Brands.
Launched in 2019, Branch makes creating beautiful, ergonomic office spaces for remote workers and hybrid teams easy and affordable. Along with a curated set of thoughtful essentials, Branch offers end-to-end service for corporate clients so they can design their dream office, shop for furniture, and have delivery and assembly all in one place. Branch’s premium products are built for everyday use, built to last for years of hard work, and cost half the price of premium furniture of comparable quality. For more information on Branch, visit branchfurniture.com.